The page to which you are building backlinks must have the keyword you are fighting for.

Natural Link Building – Factor #6
The page to which you are building backlinks must have the keyword you are fighting for.
For example, you want to get 1st page for ‘best Italian shoes’ and you are building backlinks
with anchor text ‘best Italian shoes’ (properly diversified – read lesson 5 for more details
about anchor text diversification).
So, you must also make sure that the page - which you want to see on page1 for ‘best Italian
shoes’ – has this keyword in meta title, meta description and somewhere in the text of the
page.
This is all about adequacy and natural looks. Imagine how it can look for Google: 500
backlinks with anchor text ‘best Italian shoes’ pointing to the page which does not have even
the single mentioning of this keyword. This is awkward and strange.
Simple insertion of necessary keyword in meta title, meta description and text of the page
instantly corrects the situation and the whole scheme starts looking natural and logical.
MAKE SURE...
That you are using a site building engine (also known as - content manager) which allows to
change meta title, description and text for every single page. Most of the engines today have
this option, because it has become a standard in the 21st century.

But unfortunately our team is sometimes contacted by the people who are building their sites
on old-fashioned site engines that does not give necessary freedom about meta title, meta
description and page text. These people scream for help, but it is too late – the site has to be
built anew, with the help of modern site engines.
We personally recommend using WordPress blog engine and we build most of our niche sites
on this engine. It gives you maximum SEO freedom. Moreover, it looks like Google is giving
some sort of “special treat” to the sites built on WordPress engine.
But we do not insist on building your sites on WordPress. Any other quality and SEO adequate
site building engine will be ok.
These are the most important factors for making your link building look natural.
Now we are going to talk about the typical mistake that many people are making – if you fall
victim for this trap, then all your persistence and diligent generation of one way links will not
produce any result.